Nuvis and Bserah Announce Strategic Partnership to Bring AI‑Powered HR to the Middle East and UAE

Nuvis has announced a strategic partnership with Bserah, a Saudi-based human capital and AI solutions leader. Under the partnership, Bserah becomes Nuvis's regional partner, bringing Nuvis's AI-powered HR platform to organizations across the Middle East and the United Arab Emirates.

As organizations across Saudi Arabia, the UAE, and the wider Middle East accelerate their adoption of AI across HR and workforce functions, the demand for proven, data-driven technology delivered through trusted regional partners continues to grow. This partnership brings together Nuvis's AI-driven platform with Bserah's regional relationships and deep understanding of the Saudi and Middle East markets, creating a stronger path for organizations in the region to modernize how they manage their workforce.

“Nuvis's AI-powered platform and our own work in human capital and organizational performance are a natural fit. This partnership lets us bring an even stronger, technology-driven offering to organizations across Saudi Arabia, the UAE, and the wider Middle East, helping them make smarter, faster people decisions as they scale,” said Adnan Shefkiu, CEO of Bserah.

Bserah is a Saudi-based human capital and AI solutions company helping organizations across the Kingdom and the region build leadership capability, modernize HR into a strategic function, and adopt AI across talent and workforce decisions. Its work spans four core practices — Strategic Human Resources, Leadership Intelligence, Organizational Performance, and Culture Design, Engagement & Assessment — delivered through its proprietary 7D Framework.

The partnership marks a key step in Nuvis's expansion across the Middle East, extending its AI-powered, data-driven HR technology and services to organizations building for the modern workforce.